Getting found

The most valuable thing here. A link from your site tells search engines your page is real. Footer is the usual spot.

1. Open your Hypher dashboard, go to "Your page", and copy the web address from your browser. That is the link you want people sent to: your page, not ours.
2. Add it to your own website, usually in the footer so it shows on every page. An "our partners" page works too.
3. Write the link naturally: your business name, or "Find us on Hypher". Use your own words rather than the same phrase everyone else uses.
4. If someone else looks after your site, forward them the address and ask for it in the footer. It is a two-minute job for them.

Done when: Someone on your website can click through to your Hypher page.

The highest-leverage field in local search, and usually still whatever Google guessed. Make it the most specific one that’s true.

1. Sign in to your Google Business Profile, the listing that shows on Google Maps and beside your name in search.
2. Find the setting called Business category.
3. Check the PRIMARY one. It is usually whatever Google guessed when the listing was created, and it is the single most important field in local search.
4. Choose the most specific category that is actually true. "Coffee roaster" beats "Cafe" if you roast. Do not pick something more specific than you really are.
5. Add secondary categories if they fit, but do not stack them. They matter far less than the primary.
6. Changes can take a day to show. That is normal.

Done when: Your primary category is the most specific one that is genuinely true of you.

Ten minutes, free, and Bing is the index behind Copilot.

1. Go to Bing Places and sign in.
2. Look for the option to import from Google. If your Google listing is in order, this fills everything in and saves most of the work.
3. Otherwise search for your business and claim it, or add it if it is not there.
4. Follow their verification, usually a code by post, phone or email.
5. Check your hours and phone number came across correctly.

Done when: Your listing shows as verified in Bing Places.

What Siri and Apple Maps read. Free, and mostly unclaimed.

1. Go to Apple Business Connect and sign in with an Apple ID.
2. Search for your business and claim it, or add it if Apple does not have it.
3. Complete their verification.
4. Check your address, hours and phone. This is what Siri reads out when someone asks.

Done when: Your business appears correctly in Apple Maps.

Same spelling and phone format everywhere. Mismatches make an engine less sure it’s all one business.

1. Pick one correct version of your business name, address and phone number. Decide "Suite 200" or "Ste 200", and which phone number is the main one.
2. Write it down somewhere you will find it again. The point is that the next person does not undo this.
3. Now check each place you appear and fix anything that differs: your own website, Google, Bing, Apple, Yelp, Facebook, and your Hypher page.
4. Small differences count. "St" and "Street" are different to a computer.

Done when: Your name, address and phone are written identically everywhere, and you know which version is the right one.

A steady trickle beats a pile of old ones. The strongest signal we can’t generate for you.

1. Decide when you ask. After a good interaction, on the receipt, on a card by the till, whatever fits how you actually work.
2. Use your Google review link. It is on your Hypher settings page, and Hypher already shows it to customers who check in with your QR code. This is about everyone else.
3. Reply to reviews, including the unhappy ones. A calm reply to a bad review does more good than the review did harm.
4. A few new reviews every month beats a pile of old ones.
5. Never offer a discount, a free item or anything else in exchange for a review. Every platform forbids it, the reviews get removed, and it can put your listing at risk.

Done when: You have a specific moment in the week where reviews get asked for, and you use it.

Instagram and Facebook bio links. Small on their own, but they are additional places an engine can confirm the same business, which is most of what it is trying to work out.

1. Copy your Hypher page address again, the same one from step 1.
2. Add it to the bio or "website" field on the social profiles you actually post from, usually Instagram and Facebook.
3. If you already have a link there you would rather keep, leave it. This is the smallest item on the list.

Done when: Your Hypher page is linked from the profiles you actually use.